EEG Yöntemi İle Tüketicilerin Elektronik Ticaret Sitelerine Yönelik Algıları Üzerine Deneysel Bir Çalışma

In the study, effectiveness of electronic commerce sites and how they are perceived by participants investigated using Electroencephalography EEG Analysis Method as one neuromarketing techniques. The research is completed within Fırat University Marketing Neuromarketing Research Center, with 30 volunteers having different demographic characteristics such age, gender, educational background, occupation home-city. 18 female 12 male age range determined 19-41. research, visuals “Hepsiburada, Markafoni, Gittigidiyor, Sahibinden N11 which most visited websites, shown to for 5-second respectively consumer responses these examined in terms neuromarketing. When data from being examined, it observed that reacted all images. By examining findings obtained study elements web prepared companies (menus, simple view, readable writings, background site, text color, sitemap availability) customers on what pay attention determined.